Telia Lietuva launched its Digital Advancement Center to help companies strengthen their digital resilience. In Lithuania, where businesses are highly dependent on technology, cyberattacks are widespread - making digital protection a critical issue. The challenge was to raise awareness among medium and large enterprise leaders and get them interested in evaluating their own company’s digital security.

Solution

We created the campaign “Apsauga apsaugai nelygi” (“Not all protection is equal”), highlighting the need for stronger defenses in an ever-changing digital environment. The campaign positioned Telia’s center as the go-to partner for safeguarding digital assets and navigating the complexities of cybersecurity.