Šiaulių bankas (Artea) launched a market-first deposit offer with an impressive 4% interest rate. The challenge was to show that such growth is not only fast, but truly spectacular — and make savings feel exciting rather than ordinary.

Solution

We created a campaign built on the idea of impressive growth. From unbelievably long hair to eye-catching pets and even harvests, the visuals turned a simple deposit into a striking story. With the line “Jei auginti, tai efektingai” (“If you grow, grow impressively”), the campaign captured attention and reinforced the message: with the right choice, even saving can feel extraordinary.