Every year, Christmas toy catalogues are eagerly awaited — not just by Santa’s helpers, but by children themselves. This one, created for Maxima, had a special mission: to explain to kids why Santa’s gifts appear on store shelves. Who makes them — the elves or Maxima? Does Santa actually shop there?

Solution

To answer these questions, we created a Christmas fairytale that reimagines the story of Santa and rekindles children’s belief in it, while making Maxima a part of this magical Christmas tale.