You’ll want to do everything
There was a time when Crocs were considered cringe and totally meme-able. Unbelievable, I know, right? They were associated with village footwear or kids’ rain shoes, since cheap knock-offs were everywhere.
Back in 2018, right after Balenciaga dropped their famous Crocs campaign, we were asked to make Crocs cool in Lithuania for a young and active audience.
Solution
We stated that they were sooo comfortable, that you’ll want to do everything with them. Though comfort wasn’t enough to win them over - we had to prove Crocs could also be stylish and worth wearing. The result? As one famous person would say - a huge success, phenomenal really — because once the TVC aired, Crocs completely sold out several of the advertised models.
