Danske Bank wanted to attract experienced professionals aged 40+, a group that often feels “too comfortable” to make a career move. Our aim was to break the stereotype that career change belongs only to the young and encouraged people to see that growth doesn’t have an age limit.

Solution

We decided to exaggerate that comfort zone - literally, and show that at some point, “comfortable” turns into “stuck”. The campaign’s TV ad turned workplace stagnation into an absurd comedy scene, full of irony and visual hyperbole. A reminder that staying still can be much stranger than moving forward.