Don’t kill the meat twice

Biovela, Lithuania’s leading meat producer, was kicking off the grilling season - a time when shashlyk’as reigns supreme. In Lithuania, grilling isn’t just a pastime anymore - it’s practically a lifestyle. But the truth is, the worst thing you can do to meat is “kill it twice” with an overdone marinade.

Solution

Biovela offered the perfect answer: pre-marinated meat with a guaranteed perfect recipe, no guesswork needed. To tell this story, we teamed up with Vytaras Radzevičius - a traveler and TV host who has tasted flavors from all around the world - to remind everyone that great grilling starts with simplicity and quality.