Own your beauty

Didier Lab underwent a complete rebranding, that redefined its visual language. The rebrand was never about a softer look — it was about owning our attitude. Confidently imperfect, colorful, a little rebellious, and never afraid to stand out.

We created a bold and colorful world, where beauty meets individuality. The photoshoot captured exactly that: playful confidence, unapologetic color, and touchable texture. Nothing sterile, nothing overly polished — just real energy and creativity on set.