Taxes create
VMI launched an educational project to build tax literacy among children and youth. The challenge was to engage a very broad audience - from the youngest kids to teenagers - and find formats that feel natural, fun, and relatable to them all.
Solution
We created unique characters tailored to different age groups: young financial heroes battling Shadow Monsters and Anti-Tax Creatures. Through comedy storytelling, influencers, podcasts, video sketches, memes, and more, the campaign explained what taxes give to the country - and to each of us personally. Main channels: Instagram, YouTube, Snapchat.
