Citus stands out in the real estate market with a brand character that is bold yet approachable - the opposite of traditional large developers. With multiple projects running at once, the challenge was to invite people to explore and find a home that fits their lifestyle and personality.

Solution

We created a campaign where Citus employees - just as full of character as the apartments they sell - invited people to visit and choose their future homes. Since the apartments were a chefs kiss, the prices fair, and the developer relatable, the campaign naturally came together under a now-legendary slogan: “Imk butuką”.