In summer, ice cream and drink sales rise, but for Lithuanian consumers KFC was still a newcomer and not the first choice. The challenge was to present KFC’s wide summer assortment - from spritz lemonades to ice cream shakes - and make it part of the season’s must-haves.

Solution

We created a digital image campaign highlighting the great taste of KFC’s summer drinks and desserts, connecting them with summer fun and carefree moments. The message was simple: they’re so good, you won’t want to let them go.