Pasaka introduced new ice creams with Belgian chocolate - a refined taste that called for a story just as sophisticated. The challenge was to create not just product ads, but a mood and a world that matches the elegance of the flavor.

Solution

We built a fairytale-inspired campaign under the line “Laikas pasakai” (“Time for a fairytale”). With art-deco visuals and storytelling full of romance, class, and indulgence, the campaign turned ice cream into a moment of escape - a refined pleasure that feels like stepping into a timeless story.