Didier Lab introduced a new Rubber Base Sweet Summer Collection - a pastel color palette expanding beyond traditional nude shades. The line included vibrant tones from lilac, mint green, and baby blue to soft pinks.

Solution
To launch the collection, we created an art direction for the campaign inspired by cotton candy dreams - a world of marshmallows, sugar clouds, and everything sweet, visually linking the product’s new colors with the brand’s renewal.