Christmas is usually the time when ad agencies surprise their clients with bold and creative gifts - part greeting, part upsell. But during the pandemic everything changed: no office visits, no gifts on the desk, no cheerful unwrapping. We needed something just as fun, but digital.

Solution

We created a playful personality test: Which Kūčios (Christmas Eve) dish are you? Every Lithuanian knows the twelve traditional dishes, but few have ever wondered if they’re more of a tangerine or a kissel. The test brought festive fun straight to clients’ homes. Alongside, we sent dessert coupons that could be safely collected - a way not only to gift our clients, but also to symbolically support the struggling restaurant sector during the pandemic.

You can still do the test: here.