LLRI (Lithuanian Free Market Institute), the organizer of the annual National Economy Exam, faced a challenge: many people think economics is just a subject for “math geeks” and has nothing to do with them. In reality, economics is everywhere and affects everyone’s daily life - which makes understanding it essential.

Solution

We visualized the economy as the beating heart of our world - a mechanical engine where every transaction supplies energy and keeps life moving. The campaign invited people to take the National Economy Exam and test their knowledge, reframing economics from something distant and abstract into something human, relatable, and vital.