Iconic foundation

Didier Lab expanded its BBIO Builder Gel line — once known as the invisible base of every manicure — into the spotlight. Traditionally used only for strength and shaping, builder gels now became the main heroes with a new collection of bold, iconic colors that replace both the base and the polish.

Solution
We introduced the collection through a visual concept inspired by timeless icons — blending a touch of classic elegance with the clean structure and geometry of Mondrian art aesthetics.