KFC opened its first drive-in restaurants in Šiauliai and Klaipėda, aiming to announce the openings and connect with locals.

Solution

We used iconic city symbols for instant recognition. In Klaipėda, KFC “docked” like the Meridianas ship. In Šiauliai, we tapped into the city’s famous meeting spot - the Rooster clock, where generations have started their dates. Our twist: the Rooster finally got his Chick!